Qualitative and Quantitative Research
with Impact
Need to understand your customers, but have difficulty prioritising the time?
Identify feasible product opportunities that move the dial?
Build alignment and inspire your company’s future?
Focus on what matters, and run studies that make a difference.
We deploy expert qualitative and quantitative research to find the true opportunities in your sector, create compelling narratives, and make decision-makers care.
No egos - just feasible, impactful and clear conclusions that will align your team, and give a clear direction towards success.
Our Services
A decade of experience working with companies including…
We run research that matters
Design and product research that gets heard.
Product Discovery
Define and refine genuine opportunities to take your company forward.
We use a collaborative, cross-disciplinary approach to create compelling conclusions that are inspiring, feasible and understood.
UX Research
Realise your company’s vision, and make products that inspire customers.
Expert copy, design and usability evaluation to ensure that customers experience your vision as intended.
Understand your customers
Work out who your customers are, and what motivates them - making product and design decisions simple.
Build internal alignment, make decision-making simple, and create a customer-focused organisation.
You run research that matters
A proven track record of building high performance in-house teams.
Training
One-off or regular training to build in-house capability for running high quality and impactful research.
Coaching
Ongoing support for product, design or researcher leaders to help you build high performing teams.
Fractional Head Of Research
Bring expertise in product strategy, UX/UI design, user research, in-house, without the commitment of a FTE. Use our proven track record of bringing multiple disciplines together to create an aligned team with a shared vision.
“Research that Matters were incredible to work with. From the get-go, their comprehensive pitch demonstrated a deep and well-researched understanding of our project and our needs. At all times, communication was clear, open and concise, and they integrated extremely well into our team and ways of working.
We were extremely impressed with the breadth and depth of their research methods and comprehensive presentation, and as a result have a fantastic understanding of the impact of our programming. “
Conor O'Keeffe, Public Programmes, Natural History Museum.
“They skilfully orchestrate research initiatives and ensures that teams seamlessly integrate valuable insights into their work… an invaluable asset to any team striving for user-centered excellence.”
Jeanette Clement - Head of Design at BT & EE
“Research That Matters were easy (and nice) people to work with. They were thoughtful, thorough, and responsive to our needs. Steve and Emma’s flexibility provided timely input to decisions being made in other on-going projects.
They employed a varied mixed-method approach to achieve a detailed and evidenced understanding of the visitor experience, incorporating data from other teams in the Museum into their final report.
They provided clear and insightful feedback, including some uncomfortable truths we needed to hear. “
Dan Wormald, Senior Learning Advocate and Researcher, Natural History Museum.
“They listen carefully to understand what the business needs to know from audience research and their insights presentations pack a punch - exactly what's needed to turn heads and make things happen in the corporate environment.”
Jess Shiel - Director of News Products at Reach plc
“Research that Matters were fantastic to work with from start to finish, from their tailored proposal, to maintaining research rigour and being very responsive and lovely to interact with throughout. The findings and excellent playback were clear, comprehensive, and gave us a great steer on how to move forward. We very much hope to work with Steve and Emma again!”
Anna Jackson - Senior UX Researcher, Cambridge University Press & Assessment
The boutique consultancy led by Steve Bromley and Emma Taylor
Steve Bromley is the author of the bestselling Building User Research Teams book.
Steve set up the first user research team for UK’s Parliament, established user research at the UK’s largest media publisher, and works with companies across the globe to make sure that research matters and companies are ready for the future.
Emma Taylor has a decade of experience leading audience engagement programmes in the cultural sector. Including the British Museum, Museum of London, Historic Royal Palaces and London Transport Museum.
She is passionate about helping cultural organisations understand and reach new underrepresented audiences through collaboration and partnerships
Steve & Emma are backed by a diverse group of friends who have been working together for years to run impactful qualitative and quantitative research.